Smartphone users in India spend 47 % of their day time on communication apps such as Whats App, Hike and Skype which are key driver of mobile broadband usage, says a report.
The report said communication apps have a higher dependency on mobile broadband usage, due to their "always on" status.The report analysed app usage behavior using on-device measurements across several markets, including India, with a particular focus on how messaging and social media apps influence the way people communicate.
The report said communication apps have a higher dependency on mobile broadband usage, due to their "always on" status.The report analysed app usage behavior using on-device measurements across several markets, including India, with a particular focus on how messaging and social media apps influence the way people communicate.
The research represents Android smartphone users in India, Japan, South Korea, the UK, and the US. In India, 7,500 Android users were surveyed.The report said across the US, the UK and India, more than 30 % of the time spent on smartphones is spent on communicating apps.
"We found that 40-50 % of data consumption for communication apps uses mobile broadband, whereas the corresponding figure for video is just 20 %," Ericsson said.
source: DNA INDIA
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